Welcome to the world where work culture isn’t just a buzzword—it’s the spicy, secret sauce for any business, organization, or team aiming to hit it out of the park. Think of it as the difference between a ‘meh’ job and one that gets you and your people jumping out of bed every Monday morning.
Still, some leaders question if culture is just some warm and fuzzy ideal that doesn’t amount to much when it comes down to performance. We get it.
Whether you’re one of the skeptics or not, it’s important to understand some of the reasons behind why building a healthy, dynamic work culture is not just good vibes—it’s solid business sense.
Here are 10 research-backed reasons why building your culture makes for an unquestionably wise investment. The data is loud and clear.
Hello / Culture and performance
Culture isn’t gooey, it makes money
Boosted revenue
Companies with strong cultures experience up to 4x revenue growth¹. Investing in culture isn’t just about feeling good; it’s about your bottom line. Strong culture equals strong revenue.
Skyrocketing productivity
Positive work environments can lead to a 31% hike in productivity². Happy teams aren’t just a joy to work with; they get more done. That's productivity you can't afford to miss.
Increased engagement
Highly engaged teams show 21% greater profitability³. Engaged employees aren’t just clocking in and out; they’re your profit-making powerhouses.
Lower turnover
Companies with engaged employees see a 59% reduction in turnover⁴. Turnover is costly. Investing in culture means investing in people who stick around.
Greater creativity
Positive work environments can triple creativity². In the race for innovation, a vibrant culture is your secret weapon for creative firepower.
Enhanced reputation
92% of millennials would consider leaving their current job if a company with excellent corporate culture offered them another role⁵. Your culture is your brand. A strong culture attracts and retains top talent.
Improved customer satisfaction
Organizations with high employee engagement scores enjoy double the customer loyalty⁶. Happy employees lead to happy customers. It’s a chain reaction you can’t ignore.
Stronger collaboration
Companies that promote collaborative working are 5x more likely to be high-performing⁷. Collaboration isn’t just a buzzword; it’s a business necessity. Culture fosters collaboration.
Reduced stress
60% of workers in bad company cultures report significant stress, leading to higher health costs⁸.Investing in culture is investing in a healthy, less-stressed workforce. That means lower health-related costs—not to mention happier employees.
Better decisions
Decentralized, culture-driven companies can make decisions up to 7x faster⁹. In a fast-paced world, quick, effective decision-making sets you apart. Culture speeds up your strategic agility.
You get it
Investing in your work culture isn’t just a nice-to-have, it’s a must-have. A robust, dynamic culture is the backbone of any successful organization or team. Cultivating your culture not just about creating a great, positive place to work; it’s about building a thriving, profitable enterprise. Can you afford not to make this investment? We think not.
And guess what? You don’t have to invest anything other than 7 minutes of your time to begin. Start for free by scoring your culture now.
Data is better with citations
We sure do love transparency—and Google.
Biro, M. M. (2020, July 23). “10 Timely Statistics About The Connection Between Employee Engagement And Wellness.” Forbes. Forbes.com.
Garton, E. (2015, December 1). “Proof That Positive Work Cultures Are More Productive.” Harvard Business Review. HBR.org.
Gallup, Inc. (2020). “Employee Engagement.” Gallup.com.
Gallup, Inc. (2017). “State of the American Workplace.” Gallup.com.
Deloitte. (2016). “Millennials and the Workplace.” Deloitte.com.
Cvent. (2019). “The Impact of Employee Engagement on Performance.” Cvent.com.
Haden, J. (2019, March 19). “Google Spent 2 Years Studying 180 Teams. The Most Successful Ones Shared These 5 Traits.” Inc. Inc.com.
Columbia University. (2016). “Workplace Wellness Programs Can Generate Savings.” Columbia.edu.
BCG Henderson Institute. (2018, June 20). "How to Make Decentralized Decision Making Work." Harvard Business Review. HBR.org.