Culture / Mission

We engineer cultures of conviction

Too many brands are boring. It’s no surprise, either. Take a peek behind the beige curtains and humdrum Slack channels of most organizations and you’ll find leaders who are spineless, painting-by-numbers, lacking the bold vision and practical wherewithal to make a significant impact in their teams, their markets, let alone the world.

That’s where we step in.

We’re on a nonstop mission to engineer cultures of conviction. Conviction is defined as “a firmly held belief or opinion.” That means, to fulfill our mission, we need to help teams reconsider (or consider for the first time) what they actually believe about work, the world, and maybe even the purpose of life itself. Transformation starts in the heart before it ever makes its way to your hands. That’s exactly where our engineering methodology begins, and it’s onward and upward from there.

Our perspective on mission

A worthwhile mission should be something that you never stop pursuing, no matter how much your organization may change over time. It answers what you do each day.

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Vision

Culture